Is lighting
hurting your sales?
Free. No calls unless you ask
Bad lighting costs you customers. We fix what makes them leave.
200+
2012
Since
Happy clients
3 signs you are losing money
People walk past
Customers don't stay
Competitors stand out
Your entrance doesn't pull them in
They leave too early or before they buy
Same street. Same products. They win
Why hasn't your designer fixed this?
Designed for behavior
We design around attention,
comfort, and movement -
the real drivers of revenue
Standard design focuses on fixtures.
We focus on customer behavior.
Metrics, not feelings
We measure foot traffic, dwell time,
and sales - not just how pretty
the light looks.
100% vendor-agnostic
No hidden commissions.
We protect your budget and
recommend only what works.
Takes 2 min. No calls unless you ask
Stop guessing. Start calculating
Answer 5 simple questions.
Get your personalized hidden cost estimate
+100% Dwell Time
Private Museum:
Same space. Zero renovation. Just light.
Proof it works
+15% average spend
+50% browsing time
Restaurant:
From dark space to premium feel.
Moto Gear Shop:
From "warehouse" to "showroom".
How we work
1. Audit & Strategy
2. Design & Docs
3. Execution
We study your business goals
and customer behavior.
Technical precision and
budget-friendly fixture selection.
We supervise the install and adjust
until the metrics improve.
Free. No calls unless you ask
5 simple questions.
Personalized hidden cost estimate.
Ready to stop leaving money
on the table?
The expert behind the metrics
I combine lighting with behavioral psychology to protect your budget and increase profit.
Alexey Vdonin
200+ projects since 2012
LIT Lighting Design Awards winner
Master of lighting design at Politecnico di Milano
Common questions
My designer handles lighting. Why hire you?
Designers make space look beautiful. We engineer how light guides customer attention, comfort, and spending.
Can't my electrician just do this?
Why pay for lighting design?
Because generic lighting costs you dramatically more in lost daily sales than our design fee.
Electricians install fixtures safely to meet code. They don't design how light makes customers feel, stay, and spend.
